JAMAICAN VISITORS and hospitality stakeholders were lauded for service, support, and resilience as the Playa Group of hotels and resorts paid homage to local travel agents for keeping their business alive during the COVID-19 pandemic.
Visitors are generally the lifeblood of the tourism industry, but travel restrictions during the heights of the pandemic led to innovative approaches to reinvigorate the sector.
After the coronavirus outbreak reached Jamaica’s shores in March 2020, more than 130,000 jobs across all sectors were lost. But as the economy recovered, hotels have reopened and staff have returned.
With travel agents working to craft deals that were affordable and attractive to generate business, Carol Burke, general manager of Hilton Rose Hall, said her hotel felt compelled to show gratitude. This it did at Sunday night’s Playa Hotels and Resorts Travel Agents Awards inside the facility’s well-decorated ballroom.
